Digital Ads PPC (Google) Specialist

The Digital Ads PPC (Pay Per Click) Administrator will be an integral part of our eCommerce and marketing team, responsible for planning, executing, and optimizing our PPC advertising campaigns across multiple platforms including Amazon Ads, Google Ads, and Social Media. This position would focus heavily on Google Ads (PPC), Facebook/Instagram Ads (PPC), and Amazon PPC Ad campaigns. We would provide training to this individual on our company’s products, shipping services offered, and software training so the candidate is effective in communicating with our customers about aspects of our brand and products. Responsibilities: • Participate in forming effective paid search strategies • Launch and optimize various PPC campaigns • Oversee accounts on search platforms (e.g. Google AdWords, Facebook/ IG/ Amazon, Bing) • Be involved in keyword selection and audience targeting • Monitor budget and adjust bids to gain better Return-On-Investment (ROI) • Track KPIs to assess performance and pinpoint issues • Produce reports for management (e.g. dashboards) • Write attractive and concise copy for adverts • Suggest and develop new campaigns across multiple channels • Maintain partnerships with PPC ad platforms and vendors • Find ways to reduce risk of click fraud • Keep abreast of PPC and SEM trends If you are motivated, productive, highly efficient, and want to step in the role of Digital Ads PPC Administrator, then apply today - we are hiring immediately!