A company is looking for a Digital Advertising Specialist to manage advertising campaigns for auto dealer customers, focusing on technical execution across various digital marketing channels. Key Responsibilities : Manage accounts from onboarding through day-to-day management, ensuring customer retention and satisfactionPlan and execute advertising strategies, optimizing accounts based on best... practices and conducting A / B testing and CRO tacticsProvide consultative reviews of customers' digital marketing performance, offering actionable insights and enhancing advertising portfoliosRequired Qualifications : Bachelor's Degree or equivalent experienceKnowledge of Google Analytics or other bid optimization toolsProficiency in Excel, Microsoft Word, and OutlookPrior Customer Service Experience and experience managing a digital campaignPreferred : Google Analytics, Google AdWords, and Bing Ads Certifications; Last updated : 2024-03-27
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