Job Title: KTLA Account Executive
The Sales Account Executive generates advertising revenue primarily through developing new prospects and selling potential clients the merits of KTLA's digital/linear advertising.
• Experience in digital marketing (omni channel multi-platform), with a focus on Video, Display, social media, or email marketing (typically 1-3 years).
• Sell digital TV advertising products across OTT, CTV, Amazon DSP, streaming platforms, and programmatic inventory.
• Experience with digital analytics tools like Google Analytics, Facebook Ads Manager, and other marketing platforms.
• Create customized advertising solutions including display, video, branded content, sponsorships, and station integrations.
• Collaborate with sales support, marketing, and creative teams to develop effective campaigns that deliver measurable results.
• Monitor campaign performance, provide clients with reporting and insights, and optimize campaigns to ensure success.
• Proactively identifies and develops multi-platform new business opportunities.
• Support/advise customers in specific types of advertising and how we can help promote their products or services in the most effective way possible.
• Prepares and delivers sales presentations to clients.
Requirements & Skills:
• Digital marketing expertise (OTT, Display, social media, email marketing & Amazon DSP)
• Experience with Freewheel and Google ad manager a plus
• Excellent communication and presentation skills
• Strong analytical and problem-solving skills
• Project management and organizational skills
• Bachelor's degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
• Minimum one year's experience in sales, preferably in the media field
• Valid driver's license with an acceptable driving record
• Solution oriented
KTLA will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.
#LI-Onsite Reference: ECNJOBID-66-249-70-103 in the application
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