We are working with an agency client who is looking to hire a Digital Advertising Strategist to drive paid media strategy, campaign performance, and client engagement. This role partners closely with both clients and internal teams to develop, execute, and optimize digital advertising initiatives that deliver measurable results.
Key Responsibilities
Partner with clients to understand business goals, target audiences, and industry landscape, and translate those into effective digital advertising strategiesDevelop and execute campaigns across paid social, paid search, product listing ads, and display channelsCollaborate with internal teams on strategy development, campaign planning, and performance optimizationDefine KPIs, build actionable plans, and clearly communicate progress and resultsMonitor campaign performance regularly, optimizing toward key metrics like ROAS, CPA, and conversionsIdentify trends in campaign data and apply insights to improve performance and client outcomesPrepare and deliver performance reports (weekly, monthly, quarterly) with clear insights and recommendationsLead client communication via email, phone, and video, including regular performance discussionsFacilitate meetings, document key takeaways, and ensure follow-up on action itemsProactively identify opportunities to enhance performance and overall client satisfaction
Qualifications:
Proven experience in digital advertising, paid media, or performance marketingStrong analytical skills with the ability to interpret data and identify trendsAbility to think critically and apply insights to optimize campaign performanceExperience managing or collaborating on campaigns across major digital platformsExcellent communication skills with confidence in client-facing settingsStrong organizational and project management abilitiesSelf-starter with a proactive, team-oriented mindset
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