Digital Advertising Analyst Job at U.S. Xpress, Inc. in Chattanooga

Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$47,300.00/yr - $65,000.00/yrThe Digital Advertising Marketing Analyst is responsible for providing digital media advertising marketing support to the driver recruiting division of U.S. Xpress. campaigns that JG is running. Recommends when refreshes are needed, monitor lead performance by campaign.Manage Origins - bucketing new referrers and sources, making changes where needed.Website content management for driver careers pages including deletion, addition, edits, and revamps.Website analytics, weekly, monthly, quarterly, and yearly reports.Revamp all Tenstreet drip marketing, refresh messaging, and creative.Managing ad budget includes developing internal ad budget tracking sheet - partnering with JG to be aligned on changes.Ramp up Academy or Student website content.Search Engine Optimization (SEO) blog, develop content ideas for the blog, collaborating with the advertising agency internal marketing team.Manage drip campaigns, email, text campaign, and lead nurturing.Pull calls for advertising channels.Monitor lead quality by ad channel. Collaborate with the internal marketing team.Run text blasts with third party tools.Ensure agency is A/B Testing copy.Main point person for KNX advertising synergy meetings.Send Sitting Leads Reporting or New/Reapply report to the recruiting team for untouched leads, audit and look into files.Identify high duplicate ad channels, pulling YTD lead reporting to get a bigger picture of duplication or lead recycling from vendors.Be the internal connection for recruiting team and internal marketing team to ensure they are supporting advertising for creative needs.Manage advertising 'driver advocate' list scheduling driver photoshoots for ad needs.What We’re Looking For:EducationBachelor’s degree in Marketing, Communications, Business, or related field or equivalent experience requiredEquivalent years of experience are defined as one year of professional experience for each year of college requestedExperience1-3 years of marketing/digital marketing experience in recruiting requiredExperience working with or for a creative agency a plusTransportation, Logistics, and/or Tech experience a plusSkills & AbilitiesExceptional written and oral communication skillsExperience presenting to large and diverse audiencesProficient with Microsoft Office, including Word, Excel, PowerPoint, and OutlookAbility to actively listen and possess strong social perceptivenessStrong interpersonal skillsAbility to execute and take initiativeAbility to follow up and follow through with all assignmentsTeam playerAdept at assessing organizational dynamics and managing changeWorks quickly and efficiently. Able to test solutions, learn, and iterate quicklyProactive and pragmatic problem solverCommunicates effectively across multiple mediumsLicenses & CertificationsN/ASupervisory ResponsibilityN/AWork Environment: This job operates in a normal professional office environment and routinely uses standard office equipment such as computers, phones, photocopiers, fax machines, and filing cabinets.Physical Requirements: While performing the duties of this job, the employee must have the ability to communicate or exchange information.