Data Analysis and Reporting: - Evaluate the success of advertising campaigns by analyzing media performance data across various channels including search, display, and programmatic advertising. - Develop and maintain dashboards to monitor KPIs such as ROAS, CTR, conversion rates, and campaign effectiveness. - Collaborate with media buyers and campaign managers to optimize media strategies based on data-driven insights. Requirements: - Experience working with retail media networks, DSPs, and ad servers or digital advertising platforms. - Knowledge of marketing and advertising metrics, including ROAS, CTR, and conversion rates.
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