Digital Advertising Analyst

Job Title: Digital Advertising Analyst

Client Location: Hybrid in Culver City (onsite Tues-Thurs)

Starting: ASAP

Pay Comments: W2, weekly pay, benefits, 401k w/ match

Minimum Pay (per hour): 64.35

Maximum Pay (per hour): 71.50

Firm, non-negotiable: Yes

Hours: Full-time

Duration: 12 months

Job Description:

Our client is searching for a Digital Advertising Analyst to join their Services Digital Advertising team. You will work on the Paid Digital Media Strategy team under the Digital Advertising Analytics Lead to compile cross-channel reporting data, as well as communicate key insights, offering recommendations to stakeholders. The Services Digital Advertising team is responsible for driving new customer acquisition as well as cultivating awareness and education the companies services through a variety paid digital marketing channels.

Key Qualifications

5-7 years of digital advertising analytics experience, with a focus on reporting and insights for acquisition objectivesExpertise in digital advertising attribution, measurement and modeling (incrementality, lift analysis, Measurement Plans, Testing, MMM, etc.)Proficient with Excel and Keynote/PowerpointExcellent social, oral and written communication skillsExtraordinary data visualization and presentation skillsOutcomes and solutions-oriented with a high sense of urgencyAbility to work with cross-functional teams and build close relationships within and across teamsAbility to work with agility, and prioritize effectivelyStrong troubleshooting skillset for QA of data discrepanciesExperience with SQL or Python a plus, but not required

In this role, you will work with data from paid social, display, video, and SEM campaigns for Marketing Services. Your experience with both upper and lower funnel paid digital metrics as well as having an understanding of how each channel provides full funnel support, will be the foundation for interpreting media performance. You will partner closely with Strategy while working hand-in-hand with Channel Activation Specialists, and multiple media agencies to stay up to date on what strategy and tactics are supporting campaign objectives. In addition to providing reporting support for Activation, you will partner with Strategy and the Digital Advertising Analytics Lead to summarize performance updates and communicate insights to product marketing leads. You’ll also be working with Measurement Instrumentation, Media Ops, and Ad Ops teams to ensure data hygiene. You'll have experience defining and measuring short-term and long-term marketing success across multiple channels, identifying primary and secondary KPIs, and have a strong passion for data storytelling. Your ability to digest media strategy, analyze data, and create a story that speaks to the needs of the business will be key in driving the success of our strategies and campaigns.

Education

BS/BA degree required