Digital Advertising Analyst [211761]

Aquent, a partner to a global technology leader, is seeking a talented individual to join their dynamic digital advertising team. You will be at the forefront of shaping strategy, interpreting performance, and communicating critical insights that directly influence business decisions and campaign success. This role offers the chance to collaborate with diverse teams, troubleshoot data discrepancies, and define the future of marketing success for groundbreaking services. Compile and analyze cross-channel reporting data for paid social, display, video, and SEM campaigns, focusing on acquisition objectives.Develop and communicate key insights and strategic recommendations to stakeholders, translating data into compelling narratives.Partner closely with Strategy, Channel Activation Specialists, and multiple media agencies to align on campaign objectives, strategies, and tactics.Summarize performance updates and communicate insights to product marketing leads, ensuring clear understanding of campaign effectiveness.Collaborate with Measurement Instrumentation, Media Operations, and Ad Operations teams to maintain high data hygiene standards.Define and measure short-term and long-term marketing success across various channels, identifying primary and secondary Key Performance Indicators (KPIs).Leverage your expertise in digital advertising attribution, measurement, and modeling (e.g., incrementality, lift analysis, Measurement Plans, Testing, Marketing Mix Modeling) to drive informed decisions.Troubleshoot and resolve data discrepancies with a strong Quality Assurance mindset. About Aquent Talent