Digital Advertising and Analytics Specialist

Are you a Results-driven Digital Advertising & Analytics Specialist with 3+ years of experience developing, executing, and optimizing multi-channel paid media campaigns. Do you have proven expertise in managing digital advertising initiatives across paid search, paid social, display, and emerging platforms, with a strong emphasis on data-driven performance optimization using Google Analytics 4 (GA4) and advanced tracking methodologies. Key Responsibilities & Expertise: • Develop and execute comprehensive paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube, TikTok, and other digital channels to drive lead generation, and appointments • Manage and optimize monthly ad spend, improving ROAS, lowering CPC, and maximizing conversion efficiency • Implement and configure GA4 tracking, conversion events, and custom reporting dashboards to ensure accurate performance attribution and actionable insights • Utilize Google Tag Manager to deploy tracking pixels, event triggers, and enhanced measurement frameworks • Conduct in-depth performance analysis, leveraging GA4, platform analytics, and CRM data to refine audience targeting, creative strategy, and budget allocation • Deliver performance reports and business recommendations • Collaborate cross-functionally with internal teams to ensure seamless campaign execution and optimization • Continuously test and scale campaigns using A/B testing frameworks, and audience segmentation Requirements: • Paid Search & Paid Social Campaign Management • Google Analytics 4 (GA4) Implementation & Reporting • Conversion Tracking & Attribution Modeling • Google Tag Manager • Performance Optimization & ROAS Improvement • Data-Driven Decision Making • High level of communication, organizational, and follow-through skills • Experience with Pardot and Salesforce a plus • Experience in the Financial Services area is a plus • 4 Year college degree