Digital Advertising Associate

About Open Clinica:Open Clinica enables organizations to recruit participants and conduct clinical studies through connected solutions that simplify operations and accelerate discovery. Our platform brings together EDC, eConsent, eCOA/ePRO, randomization, analytics, and patient recruitment in a practical solution built for small to mid-size sponsors, CROs, and academic teams. We are building a more repeatable commercial engine across our eClinical and Recruit businesses, with a new lightweight EDC offering also emerging as a growth lever.About the Role:The Digital Advertising Associate will play a role in helping our researchers reach their patient enrollment goals by building and managing impactful digital advertising campaigns across a portfolio of clients. This includes collaborating on creative ad development, developing screening form questionnaires based on study recruitment needs, analyzing campaign data to uncover insights, and continuously ideating on ways to improve lead quality and performance.Location: Fully Remote in the U.S.Status: Full-time, ExemptReports to: Digital Marketing ManagerComp.: Base Salary = $60,000 to $70,000What You Will Do:Own the day-to-day management of a portfolio of paid advertising campaigns including campaign creation, optimization, and creative testingProactively identify problems and the best advertising tactics to improve campaign performance, increase efficiency, and enhance lead qualityManage ad spend to ensure campaigns stay on budget while hitting performance targetsProvide guidance for campaign content creation including ads, web pages, and screening formsSupport marketing efforts, plans, and strategies through the creation, implementation, and execution of various digital marketing projectsWork closely with the Customer Success team to provide updates and ensure they are kept apprised of all developments that may impact campaign performancePerform quality assurance checks across all creative assets and campaign setups prior to launch, ensuring accuracy and functionalityContribute to product development by generating innovative ideas for new product features, enhancing marketing analytics, and optimizing study performanceQualifications: Required:Bachelor’s degree in a related field preferred, or equivalent hands‑on experience in digital marketing2+ years of professional experience in a digital marketing roleHands‑on experience managing Meta advertising campaigns (Facebook/Instagram) and a solid understanding of paid digital channels including social, search, display, and videoA track record of driving leads through paid advertising while successfully managing multiple campaigns or clientsExceptional attention to detail: you catch the typo in the headline, the broken UTM, and the targeting setting that’s slightly off before anything goes liveConfident in synthesizing complex or technical information into clear, compelling ad copy and messagingGenuinely curious about data and enjoy digging into performance metrics, drawing insights, and using what you find to make smarter decisionsHighly organized with the ability to manage several campaigns or initiatives concurrently without losing momentumA strong communicator who collaborates well across teams and isn’t shy about sharing ideasComfortable using AI tools and excited about how they can make your work sharper and more efficientAlways keeping an eye on what’s new in digital advertising and eager to bring fresh thinking to the tablePreferred:Experience with Google Ads or programmatic advertising platformsFamiliarity with analytics tools such as Google Analytics, Looker, or similarExperience in data analysis with the ability to interpret trends, draw meaningful conclusions, and translate findings into actionable recommendationsExperience with A/B testing and creative experimentationEqual Employment OpportunityOpen Clinica is an Equal Employment Opportunity employer. We are committed to providing equal employment opportunities to all qualified applicants and employees and do not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable federal, state, or local law.Qualified applicants with disabilities may request reasonable accommodation during the application or hiring process.