Digital Advertising Campaign Specialist

Job Summary/Description: A seasoned digital advertising professional is sought after to spearhead the strategic planning and execution of effective digital marketing solutions. The ideal candidate must possess a deep understanding of consumer behavior, as well as expertise in developing and managing campaigns that drive results. Key Responsibilities Include: • Supporting the sales team by providing insightful proposals, campaign optimization, and post-campaign analysis • Collaborating with management to implement digital priorities and expectations • Interpreting complex data sets and making data-driven decisions to adjust digital strategy • Maintaining high levels of communication with internal stakeholders, corporate teams, and external clients • Managing advertising specifications and guidelines with advertisers Required Qualifications: • Self-starter with a goal-oriented mindset and attention to detail • Bachelor's degree and + years of digital sales marketing/advertising experience • Experience developing and managing effective digital marketing strategies • Superior multi-tasking skills and ability to work cross-functionally • Excellent troubleshooting and problem resolution skills • Proficient in Microsoft Excel, Word, and PPT • Understanding of G analytics • Understanding of SEM, CTV, streaming video, programmatic display, TikTok, and Snapchat • Google Ad Certifications a plus