This person should also be on top of the latest developments in digital advertising. This is a client-facing role; the person should have a professional demeanor and be able to present complex data to executive-level clients. • Deliver high-quality reports that present campaign performance and media effectiveness. • Provide new testing hypotheses on any/all aspects of digital marketing campaigns. complex datasets from multiple sources • Experience communicating/presenting data-based insights to a non-technical audience • Experience using Google Analytics (GA4) • Experience with data visualization or business intelligence tools, such as Salesforce Marketing Cloud Intelligence, Tableau, etc.
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