Digital Advertising Coordinator

Position Summary: Essential Duties and Responsibilities: • Conduct demographic, keyword and other research related to campaign set up • Write ad copy • Set up online advertising campaigns • Analyze performance data and optimize campaigns for better performance • Monitor and manage online advertising budgets and develop budget recommendations • Understand advertising platforms and how to implement tactics in order to optimize and analyze campaigns without oversight from the Digital Advertising Manager for the following: • Facebook Fan building • Facebook Post Promotion • LinkedIn Display • LinkedIn Sponsored Updates • Ability to implement tactics identified by other team members for the following: • Google Paid Search • Bing Paid Search • Complete Quality Assurance (QA) reviews of other Online Ads team members work on the Facebook Advertising platform • Gather data and complete online advertising reports • Collaborate with Account Management team to fully understand client goals for each campaign • Obtain and maintain relevant certifications (Bing Search, Google AdWords Search, etc) • Report on campaign performance and progress to the Digital Advertising Manager and the Account Management team Non-Essential Duties and Responsibilities: • Responds to special projects as requested by either the Digital Advertising Manager, Director of Operations, Senior Management or Clients. Minimum Job Qualifications: • Relevant experience in communications or marketing • High level of attention to detail • Strong analytical and problem-solving skills • Skilled in MS Office, particularly Excel or Google Sheets • Efficient organizational and follow-through skills • Impeccable time management Desired Qualifications: • Bachelor’s degree in Business, Marketing, Communications • Prior experience in the area of online advertising, including an internship, part-time employment or related projects • Highly proficient working on Mac computers and in Google docs, Google calendar