Digital Advertising Coordinator; Provo

Dentive is looking for a Digital Advertising Coordinator who will serve as a key player of the Dentive Marketing team. • Manage day-to-day execution of paid media campaigns to engage and connect prospective patients seeking care with doctors and offices • Manage paid media budgets and channel mix to best practice levels of efficiency and effectiveness, in collaboration with Marketing team experts and partners • Support Marketing team in developing regular campaign reports and recommendations • Collaborate with Marketing team to build effective assets (ad creative, landing pages, calls to action) and implement tracking for paid media campaigns • Other duties as assigned Job Qualifications • Bachelors degree in marketing, business or a related field is preferred • 2+ years of experience in digital marketing, with an emphasis on B2C in an industry with transferable experience • Proven track record in customer acquisition and retention, particularly with multi-channel funnel management and extended conversion cycles • Expert user of marketing technology systems: digital advertising platforms, lead management platforms/CRM, reporting visualization, landing pages and web analytics platforms (e.g. Google Analytics) • Experience creating, managing and optimizing paid digital advertising campaigns in Google Ads, Meta, and other relevant platforms to best practice levels of performance • Results-oriented with a focus on measurable outcomes • Strong analytical skills • Ability to work collaboratively and confidentially. • While performing the duties of this job, the employee is occasionally required to stand, walk, sit, reach with hands and arms, and talk or hear. of force occasionally, and/or up to 10 lbs.