Digital Advertising Coordinator

Dentive is looking for a Digital Advertising Coordinator who will serve as a key player of the Dentive Marketing team. Manage day-to-day execution of paid media campaigns to engage and connect prospective patients seeking care with doctors and offices Manage paid media budgets and channel mix to best practice levels of efficiency and effectiveness, in collaboration with Marketing team experts and partners Support Marketing team in developing regular campaign reports and recommendations Collaborate with Marketing team to build effective assets (ad creative, landing pages, calls to action) and implement tracking for paid media campaigns Other duties as assigned Bachelor's degree in marketing, business or a related field is preferred 2+ years of experience in digital marketing, with an emphasis on B2C in an industry with transferable experience Proven track record in customer acquisition and retention, particularly with multi-channel funnel management and extended conversion cycles Expert user of marketing technology systems: digital advertising platforms, lead management platforms/CRM, reporting visualization, landing pages and web analytics platforms (e.g. Google Analytics) Experience creating, managing and optimizing paid digital advertising campaigns in Google Ads, Meta, and other relevant platforms to best practice levels of performance Results-oriented with a focus on measurable outcomes Strong analytical skills Ability to work collaboratively and confidentially. While performing the duties of this job, the employee is occasionally required to stand, walk, sit, reach with hands and arms, and talk or hear. of force occasionally, and/or up to 10 lbs.

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