Digital Advertising Director

The Director will partner closely with the Social Media Manager to identify and execute key social advertising opportunities and ensure all campaigns are tracked accurately using UTM codes, pixels, landing pages, and dedicated phone numbers. Key Responsibilities • Digital Advertising Strategy & Execution • Develop and manage comprehensive digital advertising strategies across SEM, Display, Pre-roll, and paid social channels. • Ensure proper tracking of all campaigns using UTM codes, pixels, and analytics tools to identify campaign performance drivers. • Knowledge of local SEO and Google Business Profile optimization. • Deliver accurate attribution reporting for 100% of campaigns.