Digital Advertising Engineer / Ad Technology Solutions Engineer / Programmatic Solutions Consultant

Role Description

The Digital Advertising Engineer / Ad Technology Solutions Engineer / Programmatic Solutions Consultant designs, implements, and supports advertising-technology solutions that enable accurate campaign delivery, measurement, audience activation, and performance optimisation. This role combines technical expertise with advertising-platform knowledge to help marketing teams and clients run scalable digital campaigns.

The position configures ad-tech platforms, supports campaign integrations, implements tracking, troubleshoots delivery issues, and validates data flows across advertising systems. It works closely with Media, Ad Operations, Data, Analytics, Engineering, Product, Marketing, Sales, and external technology partners to connect campaign requirements with practical technical solutions.

The role monitors platform performance, tracking quality, campaign delivery, audience activation, and data accuracy to identify risks and improvement opportunities. It provides technical guidance, documents implementation standards, and supports the development of more reliable, efficient, and measurable programmatic advertising capabilities.

Qualifications

Bachelor’s degree in Computer Science, Information Systems, Digital Marketing, Engineering, Data Analytics, or a related field.Experience in ad technology, digital advertising, programmatic media, ad operations, campaign engineering, or marketing technology.Strong understanding of the digital advertising ecosystem, including ad servers, demand-side platforms, supply-side platforms, data platforms, and exchanges.Experience configuring, supporting, or troubleshooting campaigns across programmatic, display, video, social, search, or connected-TV advertising platforms.Ability to implement and validate tracking pixels, conversion events, tags, UTM parameters, audience segments, and campaign integrations.Experience working with ad-serving platforms, DSPs, DMPs, CDPs, tag-management systems, and analytics tools.Strong understanding of advertising metrics such as impressions, reach, frequency, viewability, click-through rate, conversion rate, cost per acquisition, and return on ad spend.Ability to investigate campaign-delivery issues, tracking discrepancies, data mismatches, and platform-performance problems.Working knowledge of APIs, JavaScript, HTML, SQL, data feeds, cookies, mobile identifiers, and server-to-server integrations.Experience supporting data privacy, consent management, brand safety, fraud prevention, and advertising-compliance requirements.Ability to translate technical concepts and platform requirements clearly for marketing, sales, and client stakeholders.Strong analytical thinking, problem-solving, documentation, and attention-to-detail skills.Experience managing technical implementation projects, testing processes, vendor relationships, and multiple campaign deadlines.Certifications or experience with Google Marketing Platform, The Trade Desk, DV360, Amazon DSP, Adobe Advertising, or similar platforms is an advantage.