April 2, 2025

Digital Advertising Executive

IPG MediaBrands Winston Salem, North Carolina

As a key member of our Business Leadership team, you will be responsible for developing and executing strategic media plans that drive business results for our clients. The successful candidate will have a deep understanding of the media landscape and be able to analyze complex data sets to inform media recommendations. They will also be responsible for building strong relationships with clients and colleagues, and be comfortable working in a fast-paced environment. To succeed in this position, you will need to have excellent communication and organizational skills, as well as the ability to think on your feet and make decisions quickly. • Key Responsibilities: • Develop and execute strategic media plans • Analyze complex data sets to inform media recommendations • Build strong relationships with clients and colleagues • Partner with analytics team to implement measurement objectives and taxonomy • Partner with Insights + Action and Audience Sciences teams to develop audiences, profiles, and strategies

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