Digital Advertising Expert

Blayzer Digital Marketing Group in St. Louis, MO is in search of a full-time Digital Marketing Expert. The ideal candidate should have a passion for online marketing and ecommerce, an analytic mindset, strong attention to... detail, and will have at least 3 years of experience running successful paid digital campaigns (PPC/paid media). Company Culture Roles & Responsibilities • Develop and execute strategies for digital marketing and engagement – including search, shopping, display, video, mobile, and social marketing • Provide strategic advertising recommendations based on results data and industry best practices • Set up, manage, and optimize paid digital marketing accounts and campaigns for a variety of websites and ecommerce solutions • Duties will include, but not be limited to: keyword research and evaluation, bid and budget management, ad copy creation, product data feed management, web and ecommerce content optimization, and reporting • Track spend levels to budget and ROI, delivering regular metrics and improvement plans • Create reports for clients and management on a regular basis to review campaign status and progress towards sales and marketing goals • Perform in-depth analysis and reporting of marketing spend and its impact across various channels (display, search, mobile, social, etc.) Qualified candidates should be familiar/proficient with the following digital marketing tools and platforms, as well as industry regulations and best practices: • Google Ads (including Google Shopping) • Google Analytics (including GA4) • Google My Business • Google Tag Manager • Google Merchant Center • Google Guaranteed • Google Grants • Microsoft Advertising • YouTube • Facebook/Meta Business Suite • LinkedIn Advertising • TikTok for Business