May 7, 2026

Digital Advertising Expert

Advance Local Birmingham, Alabama

Job Description We empower automotive dealers and manufacturers to thrive with precision and profitability through innovative solutions. Backed by over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a nationwide sales force, Catalyst IQ merges cutting-edge innovation with expert insights to provide real-time data and actionable intelligence that boost sales. Campaign Management: Develop and manage digital advertising campaigns, focusing on: Budgeting and bid strategies Updating ad copy, keywords, and targeting Conducting in-depth account optimizations (e.g., RLSA, extensions, libraries, placements) Analyzing performance data and implementing enhancements Staying informed on the latest service offerings from Google, Facebook, Microsoft, and other platforms Making adjustments based on client requests and new service features Implementing updates based on global account insights Collaboration: Facilitate communication among internal teams to ensure strategy alignment and share insights Partner with clients and stakeholders for effective account planning and strategy execution Transform data into actionable recommendations that support client objectives Training and Support: Assist in the onboarding and development of new team members Balance between contributing as a team member and leading discussions when necessary Additional Functions: Update ad creative as needed Utilize internal tracking and reporting tools while diving into data to enhance account performance Manage and develop internal tools, providing feedback to improve performance Qualifications Advance Local Media does not sponsor work visas or employment authorization.

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