Digital Advertising Expert

Job Description

Catalyst IQ, set to launch in January 2026, is a dynamic digital marketing and technology leader created by merging Advance Automotive's premier brands: Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to thrive with precision and profitability through innovative solutions. Backed by over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a nationwide sales force, Catalyst IQ merges cutting-edge innovation with expert insights to provide real-time data and actionable intelligence that boost sales.

We are seeking a Digital Advertising Expert.

As a Digital Advertising Expert, you will serve as a trusted advisor and strategy driver for a diverse set of clients across various platforms. You will oversee the management and optimization of numerous campaigns, utilizing internal tools and service offerings effectively.

Key Responsibilities

Campaign Management: Develop and manage digital advertising campaigns, focusing on: Budgeting and bid strategies Updating ad copy, keywords, and targeting Conducting in-depth account optimizations (e.g., RLSA, extensions, libraries, placements) Analyzing performance data and implementing enhancements Staying informed on the latest service offerings from Google, Facebook, Microsoft, and other platforms Making adjustments based on client requests and new service features Implementing updates based on global account insights Collaboration: Facilitate communication among internal teams to ensure strategy alignment and share insights Partner with clients and stakeholders for effective account planning and strategy execution Transform data into actionable recommendations that support client objectives Training and Support: Assist in the onboarding and development of new team members Balance between contributing as a team member and leading discussions when necessary Additional Functions: Update ad creative as needed Utilize internal tracking and reporting tools while diving into data to enhance account performance Manage and develop internal tools, providing feedback to improve performance Qualifications

Proficiency in Microsoft Excel, PowerPoint, and Word Strong spelling and grammar skills A solid background in mathematics is preferred Comfortable working with large sets of data Attention to detail is essential Able to identify and report issues proactively Capable of presenting findings clearly to clients A proactive, self-starter approach to responsibilities is highly valued Education and Experience

Bachelor's degree in a related field or equivalent experience required At least 2 years of experience with Google Ads, Microsoft Ads, or Facebook Ads required Minimum of 2 years experience with GA4 Experience with data visualization software (e.g., Google Data Studio, Tableau) is preferred Travel requirements are minimal (less than 5%) Additional Information

Advance Local Media offers competitive compensation and a comprehensive benefits package, including affordable healthcare options (medical, dental, and vision), mental health support, flexible spending accounts, fertility assistance, retirement savings through a competitive 401(k), generous paid time off, paid parental and caregiver leave, and an employee assistance program to support your work-life balance. We also offer legal assistance, life insurance options, and flexible holidays to recognize cultural diversity.

Advance Local Media is a leading media group in the United States, operating prominent news and information outlets in over 20 cities, reaching more than 52 million people monthly through high-quality journalism and community engagement. Our company embraces values of Integrity, Customer-First, Inclusiveness, Collaboration, and Forward-Thinking. For more information about us, visit our website.

At Advance Local Media, we are proud to be an equal opportunity employer, encouraging applications from all backgrounds. All qualified applicants will receive consideration for employment without regard to any protected status.

If you require reasonable accommodations due to a disability during the employment process, please reach out to Human Resources to discuss your needs.

Advance Local Media does not sponsor work visas or employment authorization. Only candidates legally authorized to work in the U.S. will be considered for this position.