About the Driven Project The Driven Project is a global nonprofit organization that has one simple yet ambitious goal: to provide critically and chronically ill children with the best day of their lives through transformative ‘supercar therapy’ experiences. Due to rapid expansion and an increased need for support, the Driven Project is opening up its first-ever opportunities for a few select internship roles. • Conduct keyword research and analysis to identify relevant and high-converting keywords • Work closely with the marketing team to align on campaign goals • Work with the e-commerce team to integrate with the website and Shopify strategy • Write compelling ad copy and design effective ad creatives to maximize click-through rates and conversions • Monitor campaign performance, analyze data, and make data-driven decisions to improve campaign performance and ROI • Perform A/B testing of ad copy, landing pages, and other elements to optimize campaign performance • Provide regular reporting and insights to our team on campaign performance, including key metrics and KPIs • Stay up-to-date with the latest trends and best practices in Google Ads and digital advertising • Build out an Instagram shop Earn extra points by sending us a 30 - 60 second video of you explaining why you are the perfect candidate for this opportunity.
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