Digital Advertising Lead

Position Summary: This role involves leading the implementation and management of social advertising campaigns, ensuring proper tracking, and optimizing daily efforts to achieve traffic, engagement, and conversion goals. The ideal candidate will have extensive experience in executing lead generation or commerce-focused social media advertising campaigns and possess a deep understanding of various advertising platforms and analytics tools. Key Responsibilities: Campaign Implementation and Management: • Lead the setup, implementation, and management of social advertising campaigns. • Manage bid rules and optimization efforts at the campaign, audience, and ad levels to enhance performance. • Bachelor's degree or equivalent work experience.