Digital Advertising Lead

Join us at Restaurant365, a revolutionary SaaS company transforming the restaurant industry! Our cloud-based platform offers a centralized solution for accounting and back-office operations tailored for restaurants. At Restaurant365, we are dedicated to cultivating a culture that empowers our team members to achieve outstanding results and enhance their skills. We are continually evolving to ensure we remain 'Best in Class'—and we want you to be a part of that journey!

This position operates on a hybrid work schedule from our office in Austin, TX; Irvine, CA; or Akron, OH. As the Digital Advertising Lead, you will spearhead the strategy, execution, and optimization of our paid media and digital advertising efforts across all key channels. This role will significantly impact our full-funnel performance marketing efforts, from generating demand to optimizing conversions, and will also contribute to shaping our go-to-market strategy across various segments. This position elevates your responsibilities from tactical campaign execution to comprehensive ownership, cross-functional leadership, and tangible revenue contributions. You will be the hands-on leader for all paid advertising initiatives, with the potential for this role to grow into a player-coach function as our paid media team expands.

How You'll Make an Impact:

Lead the strategic development, execution, and optimization of paid media campaigns across platforms like Google, Bing, LinkedIn, Meta (Facebook/Instagram), and YouTube.Align channel strategies with broader demand generation goals to maximize pipeline and return on investment.Oversee the media calendar, ensuring all campaigns are executed on time.Act as the primary contact for Restaurant365's paid media agency.Manage the paid media budget, including allocation, pacing, forecasting, and reconciliation.Make real-time adjustments to enhance campaign efficiency and achieve Cost Per Lead (CPL) and Build Value+ targets.Monitor key performance indicators (KPIs) and report on campaign success (e.g., impressions, clicks, CPL, qualified lead rate, pipeline contribution, ROI).Collaborate closely with Marketing Operations to ensure accurate tracking and attribution.Continuously test, learn, and iterate to enhance campaign outcomes.Partner with the Demand Generation team on account-based marketing initiatives by directing the media strategy, targeting, and execution for identified high-value accounts and segments.Utilize tools such as 6sense, LinkedIn Matched Audiences, and custom audiences for precision targeting.Work alongside Field Marketing, SEO, Content, Creative, and Sales teams to ensure campaign alignment and effective messaging.Collaborate with the SEO and Content teams on landing page testing and conversion rate optimization.Manage daily operations within advertising platforms and coordinate with Marketing Operations to maintain proper tracking standards.Identify opportunities to evolve our digital marketing technology stack and workflows.Perform additional duties as assigned.What You'll Need for Success:

5+ years of digital marketing experience, with a focus on paid media management in a B2B or SaaS landscape.Deep expertise in Google Ads, Bing, LinkedIn Ads, Meta, and YouTube.Proficient in managing large-scale media budgets with a focus on performance accountability.Strong analytical skills with a background in campaign reporting and ROI analysis.Familiarity with CRM and marketing automation platforms such as Salesforce and Marketo.Exceptional communication and collaboration skills.Self-motivated and thrives in a fast-paced, results-driven environment.Experience with account-based marketing platforms like 6sense and Demandbase.Proven capability in working with external agencies or media vendors.Knowledge of Domo or similar business intelligence tools.Experience in restaurant technology or similar B2B sectors is a plus.R365 Team Member Benefits & Compensation

This role offers a competitive salary range between $78,000 and $118,000, based on skills, experience, tenure, business line, and location.Comprehensive medical benefits with 100% coverage for employees.401k plan with matching contributions.Equity option grants available.Unlimited paid time off alongside company holidays.Wellness initiatives to support your health and well-being.