Digital Advertising Lead

Job DescriptionJob DescriptionJob Overview

IRA Financial is seeking a Digital Advertising Lead to own and manage all paid digital acquisition efforts. This role is responsible for planning, executing, optimizing, and scaling paid media campaigns across paid search, paid social, affiliate, and other digital advertising channels to drive qualified customer acquisition and revenue growth.This is a highly execution-oriented position for a data-driven marketer who thrives in the details, tests aggressively, and understands how to scale performance within regulated financial services environments.Work Location: Remote (United States - Fully Remote Position)

Job Structure Details

This is a fully remote position. Candidates may work from anywhere in the United States.Full Time, Monday-FridayExempt/SalaryyBenefitsHealth, Dental, Vision Insurance401(k) Employer Contribution of 4%Health Savings Account (H.S.A.) Employer ContributionPaid Time Off and Volunteer Time OffParental LeaveCatered lunch every MondayMonthly 15-minute massageResponsibilities & Duties• Own end-to-end strategy and execution of all paid media channels including Paid Search (Google Ads, Bing), Paid Social (Meta, LinkedIn, YouTube, Reddit, etc.), Affiliate and other digital advertising and growth channels• Plan, launch, and optimize campaigns to drive customer acquisition, leads, and conversions at target CAC and ROI• Actively manage budgets, bids, targeting, testing, and funnel optimization daily• Develop and execute structured testing roadmaps across creatives, messaging, audiences, landing pages, and offers• Analyze performance data to identify insights, trends, and opportunities for scale• Own attribution, reporting, and performance dashboards; clearly communicate results to leadership• Ensure campaigns align with compliance, disclosures, and brand guidelines• Identify and test new growth channels, platforms, and acquisition opportunities• Continuously improve acquisition efficiency, lead quality, and downstream conversion performanceQualifications & RequirementsBachelor’s degree in business, marketing, finance, or a related field (or equivalent work experience)

5+ years’ experience in growth marketing or performance marketing, with deep hands-on paid media management experience

Proven track record of scaling paid acquisition campaigns with measurable ROI

Strong expertise in Google Ads, Meta Ads, and other paid media channels

Experience managing meaningful paid media budgets with accountability for performance

Strong analytical skills with comfort working in GA4, ad platform dashboards, and reporting tools

Experience with conversion rate optimization (CRO) and funnel optimization

Ability to balance strategy with execution – you’re comfortable being both the owner and operator

Strong communication skills and the ability to collaborate cross-functionally

Familiarity with marketing automation and CRM platforms (Salesforce preferred)

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Experience: 5 years required