Digital Advertising Management

For this Digital Advertising Management and Front End Web Development position, attention to detail and ability to deliver work at the highest quality standards is essential. Digital Advertising Responsibilities • Produce, traffic, and manage paid media campaigns across search and programmatic display through a variety of platforms, and DSPs such as Google Ad Words, Microsoft Ads. to uncover optimization opportunities • Implement on-site optimizations such as enhancing product descriptions, improving site navigation and IA, fixing technical issues to improve site speed and performance • Perform keyword research and build/optimize SEO strategies to increase organic rankings and traffic • Optimize site content, metadata, URL structures for improved SEO visibility • Work with development team to maximize site technical SEO capabilities • Implement link building strategies to earn high-quality backlinks from relevant external sites • Analyze site analytics and run A/B tests to optimize page layouts, content, calls-to-action • Stay on top of ecommerce SEO best practices and trends • Generate reports on all SEO activities and document optimization recommendations • Collaborate with marketing, content, and product teams to maximize online merchandising opportunities • Agency experience. Experience: • Google Ads: 1 year (Required) • Demand Side Platforms: 1 year (Required) • Google Campaign Manager: 1 year (Required)