Digital Advertising Manager

Overview of Role We’re looking for an experienced Digital Advertising Strategist or Manager with a degree in Business and an interest or experience in digital advertising, search engine optimization, and social media marketing to join our creative and curious team. You will collaborate with our close-knit team to strategize, implement, monitor, and report on your ad campaigns. Specifics of Role Manage Search, Shopping, Display, Remarketing, Video, PMax, and Social Media advertising campaigns Monitor daily performance metrics to review strategies and react to changes timely Manage conversion tracking and ensure all campaigns are properly tracking Conduct keyword research, write ad copy, and implement optimization strategies to meet and exceed client KPIs Manage campaign expenses by staying on budget and allocating spend effectively across campaigns Report monthly by compiling performance results and recommend strategy with executive-level communication Monitor the competitive landscape and develop recommendations Maintain certifications and partnerships with PPC ad platforms and vendors Key Areas of Responsibility: Project management including time/cost budgeting to ensure contracts are being fulfilled while remaining profitable Development, delivery, and management of advertising campaigns to provide value to clients in a way that builds trust in the brand Monitoring and reporting on each client’s advertising progress Staying up to date on changes within the digital marketing industry including new marketing strategies, case studies, algorithm updates, etc. Required Skills, Education, and Experience A degree in marketing, business, or other related subjects Excellent communication skills, written and verbal & acute attention to detail A professional and personable manner with the ability to manage expectations and priorities Good business sense and the ability to work within budgets Proven presentation skills – in-person and virtual Excellent organizational and time management skills Experience managing multiple client portfolios across Google Ads, Bing Ads, Meta (Facebook and Instagram; TikTok Advertising a plus). is preferred Agency experience preferred, managing multiple clients with monthly budgets ranging between $1,000 to $20,000 per client Experience making ad creative; Canva and other graphic design tool knowledge is helpful The candidate should be comfortable working from home full-time and understand that they will be using their personal computer for work use.