Digital Advertising Manager

Overview Our clients range from small startups to midsize public firms and large Fortune 500 companies. Our team is looking for a contract Digital and Social Media Marketing Manager to help fill some temporary team gaps – with the potential to convert to a full-time role as our business grows. Location: Remote, West Coast Preferred Responsibilities • Developing and executing multi-channel digital marketing plans that stand alone or are part of larger, integrated marketing communications plans developed collaboratively with public relations and marketing colleagues across the agency • Driving content creation for a variety of channels, from social media and digital ad platforms to emails, corporate websites and landing pages • Understanding client goals and objectives, target audiences, and business drivers • Ensuring campaigns are compliant with promotional regulations set by FDA and EU notified bodies, and delivered on-brand, on-strategy, on-time, and on-budget • Translating market research, performance data, and industry trends/best practices into insights and recommendations for B2B, direct-to-HCP, and direct-to-patient lead generation, demand generation, and brand-building digital marketing campaigns • Providing exceptional client service, including managing timely client communication, presenting clear recommendations and best practices, and working with agency subject matter experts to deliver on-brand, on-strategy, on-time work • Creating campaign dashboards and measurement plans • Measuring and analyzing campaign performance and communicating relevant insights and optimization recommendations via written and spoken presentations • Collaborating effectively with marketing, public relations, and creative services colleagues Requirements • Bachelor’s Degree in Marketing or related field • 5-7 years of previous work experience in digital and social media marketing • 3+ years of experience in marketing for medtech, biotech, and/or digital health businesses (agency experience strongly preferred) • Strong foundation of B2B and B2C marketing principles • Mastery of multi-channel digital marketing strategy and execution • Proficiency in social media platforms such as Facebook/Instagram, Linked In, and Tik Tok • Fluency in digital advertising platforms, including paid social, search, and programmatic display, and how to best apply these channels to meet business objectives • Experience setting appropriate KPIs, measuring success, and communicating campaign data and insights to colleagues and clients • Ability to communicate effectively with creative professionals and account leads to ensure campaign success • Excellent problem-solving skills, responsiveness, and attention to detail • Ability to form strategic recommendations and program optimizations based on data, industry trends, and best practices • Record of success effectively managing time in a deadline-driven environment to ensure deadlines are met across multiple projects • Ability to clearly communicate ideas and project updates to colleagues and clients • Demonstrated success managing B2B, direct-to-HCP, and/or direct-to-patient digital and social media programs for medtech, biotech and/or pharmaceutical companies with therapeutic products • Agility to drive small pilot programs, large multi-channel initiatives, and many opportunities in between #J-18808-Ljbffr