March 14, 2024

Digital Advertising Manager

Sanford Law Firm, PLLC Little Rock, Arkansas

Description As a Digital Advertising Manager, you will be trained to develop and implement effective digital advertising strategies to drive case... acquisition and increase online engagement. In this role, you will be trained to work closely with cross-functional teams to ensure digital campaigns are aligned with business objectives. Responsibilities • Develop and implement digital advertising strategies across various platforms • Create and optimize advertising campaigns to achieve business objectives • Monitor campaign performance and make data-driven recommendations for improvements • Conduct audience research to identify target demographics and refine targeting strategies • Collaborate with creative teams to develop compelling ad creatives and copy • Manage advertising budgets and ensure optimal allocation of resources • Stay up-to-date with industry trends and developments in digital advertising Requirements • Bachelor's degree in Marketing, Advertising, or a related field • Proven experience in digital advertising • Strong analytical skills and ability to interpret data to make data-driven decisions • Experience in using advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads • Knowledge of digital advertising best practices and industry trends • Excellent written and verbal communication skills • Ability to work well under pressure and meet deadlines • Strong attention to detail and organizational skills

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