Digital Advertising Manager

A company is looking for a Digital Advertising Manager to drive growth through effective paid marketing campaigns. Key Responsibilities Manage end-to-end campaign execution on LinkedIn, Facebook, and TikTok for various markets Develop and maintain a single source of truth for paid performance metrics and optimize for revenue outcomes Conduct A/B testing and partner with an external agency to build and operationalize an attribution model Required Qualifications 5+ years of experience managing paid digital marketing campaigns with a focus on conversions and ROI Expertise in LinkedIn Ads, Facebook Ads, TikTok Ads, and other programmatic channels Strong analytical skills with proficiency in tools like Google Analytics and Excel/Google Sheets Experience with A/B testing, conversion rate optimization, and attribution modeling A growth mindset and adaptability to changing market conditions and technologies

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