A company is looking for a Digital Advertising Manager responsible for leading digital advertising initiatives and performance marketing efforts.
Key Responsibilities
Lead the development, execution, and optimization of paid media campaigns across various platforms
Manage the paid media budget and monitor KPIs to ensure campaign performance aligns with demand generation goals
Collaborate with cross-functional teams to ensure effective messaging and campaign alignment
Required Qualifications
5+ years of digital marketing experience, particularly in paid media management within a B2B or SaaS environment
Strong expertise in Google Ads, Bing, LinkedIn Ads, Meta, and YouTube
Proven ability to manage large-scale media budgets with accountability for performance
Familiarity with CRM and marketing automation platforms, such as Salesforce or Marketo
Experience with ABM platforms and working with external agencies or media vendors
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