Digital Advertising Manager

A company is looking for a Digital Advertising Manager responsible for leading digital advertising initiatives and performance marketing efforts. Key Responsibilities Lead the development, execution, and optimization of paid media campaigns across various platforms Manage the paid media budget and monitor KPIs to ensure campaign performance aligns with demand generation goals Collaborate with cross-functional teams to ensure effective messaging and campaign alignment Required Qualifications 5+ years of digital marketing experience, particularly in paid media management within a B2B or SaaS environment Strong expertise in Google Ads, Bing, LinkedIn Ads, Meta, and YouTube Proven ability to manage large-scale media budgets with accountability for performance Familiarity with CRM and marketing automation platforms, such as Salesforce or Marketo Experience with ABM platforms and working with external agencies or media vendors