Digital Advertising Manager, Paid Search

What you'll do: Lead end-to-end strategy and execution of global paid search, video, & Demand Gen campaigns across Google & Microsoft Create structured testing roadmaps for ad groups, keyword match types, google conversion signals, bid strategies, ad messaging, and click-path journeys Analyze user journey and funnel metrics to continuously improve conversion rates from search query to form fill to SAL Create dashboards and a reporting cadence that enables transparent communication of campaign performance Ensure rigorous and reliable measurement by implementing consistent naming conventions, GA4 configurations, tag management, and conversion event tracking setupPartner with creative to drive videos that will perform and ensure video creative is refreshed at the right cadence Collaborate with digital advertisers to ensure a cohesive cross- channel user journey Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion We're looking for someone with: 5+ Years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation campaigns for B2B organizationsAgency + In-house experience is a plusRelentless drive to stay ahead of Google algorithm shifts, AI disruption, and evolving ad technologies to continuously optimize channel strategy Analytical and process-driven approach to campaign optimization of ads, creative, and click-journeys Strong written and verbal communication skills and able to collaborate cross-functionally and tailor communication to the needs and expertise of different stakeholders. For more information on The Power of Certainty™, visit www.tanium.com and follow us on LinkedIn and X. We are an organization with stakeholders around the world and it's imperative that the diversity of our customers and communities is reflected internally in our team members. Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most. The annual base salary range for this full-time position is $65,000 to $190,000.

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