Digital Advertising Manager

The Digital Advertising Manager is responsible for driving revenue growth and advertising effectiveness across Maxwood's portfolio of ecommerce brands. This role leads campaign strategy, execution, reporting, and optimization across Google, Microsoft, Meta, Shopping, and other digital advertising channels. Plan, develop, and execute comprehensive paid media strategies across Google Ads, Microsoft Ads, Google Shopping, Meta (Facebook & Instagram), and other digital advertising channelsManage and optimize advertising campaigns to ensure performance remains within established KPI targetsMonitor campaign performance and provide structured daily, weekly, and monthly reporting through automated dashboards and trackersConduct A/B testing across ad creative, audience targeting, and bidding strategies to maximize performancePerform ongoing account analysis and identify opportunities for optimization and growthCreate actionable recommendations based on campaign data and performance trendsPartner with Brand Managers to understand business objectives and implement advertising solutions that support company goalsCoordinate with team members managing marketplace advertising channels such as Amazon and Wayfair to ensure alignment across platformsEnsure campaigns and creative assets are deployed consistently across multiple channelsDevelop media mix recommendations and assist with advertising budget allocation decisionsMaintain a strong understanding of advertising technologies, emerging platforms, and industry best practicesSupport special projects and additional business initiatives as needed Increased revenue and return on ad spend across paid channelsConsistent campaign performance within target KPI rangesData-driven optimization and continuous performance improvementsAccurate reporting and actionable business insightsEffective collaboration across Ecommerce, Brand, and Marketplace teamsStrategic budget allocation that maximizes advertising effectiveness Highly self-motivated and data-drivenStrong organizational and analytical skillsCollaborative and team-orientedComfortable managing multiple priorities in a fast-paced environmentAdaptable and solution-focusedProfessional and confident communicatorFlexible and able to work effectively with a variety of personalities