Digital Advertising Manager

Our client is seeking an experienced Digital Advertising Manager to lead their online advertising efforts in Philadelphia, Pennsylvania . This critical role will be responsible for the strategic planning, execution, and optimization of all digital advertising campaigns, including SEM, paid social, display, and programmatic advertising, to drive customer acquisition, brand awareness, and revenue growth. The ideal candidate will possess a deep understanding of the digital advertising ecosystem, including platform capabilities, targeting options, bidding strategies, and performance analytics. You will manage significant advertising budgets, ensuring maximum return on ad spend (ROAS) and efficient allocation of resources. Responsibilities include developing campaign strategies, creating compelling ad copy and visuals, conducting thorough keyword and audience research, and continuously monitoring and optimizing campaign performance based on data-driven insights. Experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and other major ad platforms is essential. Proficiency in analytics tools like Google Analytics, along with a strong ability to interpret data and translate it into actionable recommendations, is crucial. This role requires close collaboration with the marketing, creative, and sales teams to ensure alignment with overall marketing objectives and brand messaging. We are looking for a proactive, analytical, and results-oriented individual who can stay ahead of industry trends and effectively manage complex advertising campaigns to achieve outstanding results.

Responsibilities: Develop and implement comprehensive digital advertising strategies across various platforms. Manage and optimize SEM, paid social, display, and programmatic campaigns. Oversee advertising budgets, ensuring efficient spend and maximizing ROI. Conduct keyword research, audience segmentation, and targeting for optimal campaign performance. Create compelling ad copy, headlines, and visuals in collaboration with the creative team. Monitor campaign performance daily, analyze key metrics, and implement data-driven optimizations. Generate regular reports on campaign performance, insights, and recommendations for improvement. Stay up-to-date with the latest trends, tools, and best practices in digital advertising. Collaborate with marketing, sales, and product teams to ensure campaign alignment. Manage relationships with ad platforms and technology vendors. Qualifications: Bachelor's degree in Marketing, Business, Advertising, or a related field. 5+ years of experience in digital advertising, with a proven track record of success in managing campaigns. Expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and other major advertising platforms. Strong analytical skills with proficiency in Google Analytics and other reporting tools. Experience with programmatic advertising platforms and DSPs. Excellent understanding of campaign performance metrics, KPIs, and optimization techniques. Strong copywriting and creative judgment skills. Ability to manage multiple projects and deadlines effectively. Excellent communication and collaboration skills.