Digital Advertising Manager

Job Description

Digital Advertising Manager

Location

Fort Lauderdale, FL

Remote

Position Overview

The Digital Advertising Manager is responsible for planning, launching, optimizing, and scaling paid digital marketing campaigns that generate new patient leads and appointments for Pediatric Dentistry and Orthodontic practices.

This role will primarily focus on Google Ads and Meta Ads while supporting expansion into channels such as YouTube, Reddit, display advertising, and other emerging platforms. The ideal candidate combines strong analytical thinking with hands-on campaign management experience and enjoys driving measurable growth through testing, optimization, and continuous improvement.

Key Responsibilities

Campaign Management

Manage Google Ads campaigns across multiple brands and locationsManage Meta advertising campaigns across Facebook and InstagramBuild, launch, and optimize Search, Performance Max, Display, Local, and other campaign typesConduct keyword research, audience development, and competitive analysisMonitor campaign performance and implement ongoing optimizationsManage advertising budgets and bidding strategies to maximize performanceDevelop and execute testing strategies across ad copy, creative, audiences, landing pages, and offers

Analytics, Attribution & Reporting

Analyze campaign performance and identify growth opportunitiesMonitor and report on key performance indicators including leads, cost per lead, conversion rate, and return on ad spendBuild and maintain reporting dashboardsMaintain conversion tracking, call tracking, and marketing attribution systemsEnsure campaign tracking and attribution are functioning properly across all platformsPartner with operations and marketing leadership to evaluate lead quality and marketing effectiveness

Landing Pages & Conversion Optimization

Partner with internal and external resources to improve landing page performanceSupport A/B testing initiativesIdentify opportunities to improve conversion rates and lead qualityWork closely with website, content, and SEO resources to improve campaign performance

Team Collaboration

Work closely with SEO, content, social media, and operations teamsCollaborate with agency and vendor partnersDocument and improve marketing processes, workflows, and best practices

Required Qualifications

3-7 years of digital advertising or performance marketing experienceStrong hands-on experience managing Google Ads campaignsHands-on experience managing Meta advertising campaignsExperience managing lead generation campaigns with measurable performance goalsExperience managing advertising budgets and bidding strategiesExperience with conversion tracking, call tracking, and marketing attributionExperience with Google Analytics 4 and Google Tag ManagerStrong analytical and problem-solving skillsAdvanced proficiency in Microsoft Excel and/or Google SheetsWorking knowledge of AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platformsAbility to apply AI tools to research, analysis, campaign optimization, content development, and workflow efficiency

Preferred Qualifications

Agency experience strongly preferredExperience managing campaigns for multi-location local businessesExperience with YouTube advertisingExperience with Reddit advertisingExperience with display or programmatic advertisingExperience with healthcare, dental, orthodontic, or medical marketingExperience with tools such as: Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, WhatConverts or similar attribution platforms, Optmyzr or similar PPC optimization platforms, Google Ads Editor, Microsoft Excel and/or Google Sheets, Unbounce or similar landing page platforms

Success Measures

Growth in qualified lead volumeImprovement in cost per leadAccurate attribution and conversion trackingContinuous testing and optimization initiativesEfficient management of advertising budgetsContribution to practice growth objectives across the portfolio

Additional Information

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Machine Learning & Artificial Intelligence