Digital Advertising Manager

Manage Google Ads campaigns across multiple brands and locationsManage Meta advertising campaigns across Facebook and InstagramBuild, launch, and optimize Search, Performance Max, Display, Local, and other campaign typesConduct keyword research, audience development, and competitive analysisMonitor campaign performance and implement ongoing optimizationsManage advertising budgets and bidding strategies to maximize performanceDevelop and execute testing strategies across ad copy, creative, audiences, landing pages, and offers Analyze campaign performance and identify growth opportunitiesMonitor and report on key performance indicators including leads, cost per lead, conversion rate, and return on ad spendBuild and maintain reporting dashboardsMaintain conversion tracking, call tracking, and marketing attribution systemsEnsure campaign tracking and attribution are functioning properly across all platformsPartner with operations and marketing leadership to evaluate lead quality and marketing effectiveness 3-7 years of digital advertising or performance marketing experienceStrong hands-on experience managing Google Ads campaignsHands-on experience managing Meta advertising campaignsExperience managing lead generation campaigns with measurable performance goalsExperience managing advertising budgets and bidding strategiesExperience with conversion tracking, call tracking, and marketing attributionExperience with Google Analytics 4 and Google Tag ManagerStrong analytical and problem-solving skillsAdvanced proficiency in Microsoft Excel and/or Google SheetsWorking knowledge of AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platformsAbility to apply AI tools to research, analysis, campaign optimization, content development, and workflow efficiency Growth in qualified lead volumeImprovement in cost per leadAccurate attribution and conversion trackingContinuous testing and optimization initiativesEfficient management of advertising budgetsContribution to practice growth objectives across the portfolio We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information.