Digital Advertising Manager

Internet Advertising Management


Build, launch and optimize Google Ads campaigns

Create and manage Meta (Facebook & Instagram) campaigns

Manage Microsoft Ads (Bing)

Implement YouTube campaigns

Create and manage Programmatic campaigns

Build Remarketing audiences

Configure conversion tracking

Manage Google Tag Manager

Monitor campaign budgets

Optimize bids and audiences

Perform A/B testing

Review search term reports

Analyze campaign performance and recommend improvements

Internal and External Communications


Participate and oversee Digital Department meetings and brainstorming sessions

Work with production staff to ensure work is generated correctly

Setting up Dashboard access for clients

Presenting to current and potential new clients

Ensuring client websites are optimized for full potential of campaign spend

Maintain current Google Ads and Analytics and/or Meta certifications and stay informed on emerging digital advertising trends and platform updates.

Additional Potential Responsibilities:
Search Engine optimization (SEO)


Discuss and review Search Engine Optimization (SEO) tactics with internal team and clients

Research, identify and establish partnerships with authoritative web sites for link-building

Potential Digital Advertising Platforms


Full understanding of how to implement and optimize various digital ad platforms, such as, but not limited to: Google AdWords, Google Analytics, Microsoft Excel, Facebook, Instagram, Twitter, LinkedIn, Pinterest, HULU, Disney+, Paramount+, TikTok, Snapchat, etc.