Digital Advertising Manager

This role involves managing our paid media strategies across multiple platforms such as Google Ads, Meta, YouTube, and other digital channels. The Digital Advertising Manager collaborates with creative, content, and management teams to develop compelling ad creatives, monitor campaign performance, and adjust strategies to achieve marketing objectives. The ideal candidate is results-oriented, creative, and passionate about leveraging digital channels to achieve measurable business results... As well as a relentless desire to WIN! Develop, implement, and manage digital advertising campaigns across multiple platforms, including SEM (Google, Bing), Social (Meta, TikTok), and programmatic channels.Support initiatives across a broad platform of 75+ retail stores representing 5+ brands covering the lower 48 states.Collaborate with cross-functional teams to align paid media strategies with the company's broader business goals.Monitor and optimize campaign budgets to maximize return on ad spend (ROAS), lead quality, and overall marketing performance.Test and optimize ad copy, creatives, and targeting parameters for increased effectiveness.Analytics and Performance Optimization Skills: A/B Testing, Advertising, Advertising Creative, Advertising Monitoring, Analysis Skills, Best Practices, Brand Marketing (Branding), Budgeting, Business Strategy, Campaigns, Competitive Analysis/Strategy, Consumer Branding, Content Management, Continuous Improvement, Cross-Functional, Customer Conversion, Customer Experience, Emerging Technology, Industry/Trade Analysis, Market Research, Marketing, Marketing Objectives, Marketing Strategy, Media Buying and Planning, Media Campaigns, Microsoft Bing Search Engine, Multiplatform/Cross-Platform, Online Advertising, Online Marketing, Performance Analysis, Performance Metrics, Performance Testing, Performance Tuning/Optimization, Retail, Retail Sales, Return on Investment (ROI), Revenue Growth, Search Engine Marketing (SEM), Team Player, Trend Analysis, Website Conversion, YouTube