Digital Advertising Manager

Job DescriptionJob DescriptionDescription:Southwest Strategies Group is seeking a full-time, Digital Advertising Manager, to join our Seattle or San Diego team. The Digital Advertising Manager will be responsible for developing, executing, and optimizing paid digital media campaigns across the agency. The annual base amount for this position is dependent on several factors, including the candidate’s geographic location, experience, and qualifications. Develop paid media strategies for client campaigns, including channel selection, budget allocation by channel, audience targeting, and KPI settingManage the technical setup and execution of paid campaigns across platforms (Meta, LinkedIn, YouTube, Google Ads at minimum; streaming and other platforms a plus)Partner with account teams and designers to ensure creative assets are optimized for each platform; advise on best practicesMonitor campaign performance, optimize in real time, and provide clear reporting and insights to account teamsSupport training of Account Coordinators/Account Executives to pull analytics and draft reports for manager reviewWork closely with account leads to align paid digital tactics with broader campaign strategies and objectivesServe as an in-house expert on paid digital advertising, helping elevate internal capabilities and staying current on trends, tools, and platform updatesAdditional responsibilities as assignedRequirements: 5–7 years of experience in digital marketing, digital strategy, or online advocacy, with increasing levels of responsibility; agency and campaign experience strongly preferredProven experience managing issue-based or political campaigns with a strong focus on digital tacticsBachelor’s degree in digital marketing, marketing, communications, or a related fieldProficiency with advertising platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager) and marketing analytics tools (Google Analytics)Experience with SEO tools (Moz, SEMrush, Ahrefs) and marketing automation/email marketing platforms (Mailchimp, HubSpot, SharpSpring, Marketo) a plusDemonstrated expertise in digital marketing strategy development, digital advertising and budget management, content marketing, inbound marketing, online lead generation, reporting, and analyticsExcellent verbal and written communication skillsAbility to manage multiple projects in a fast-paced, deadline-driven environmentExperience with advocacy campaigns and platforms such as NewMode, Quorum, Muster and/or others