About the RoleWe're hiring a Digital Advertising Manager to lead paid media, SEO, and AEO across Lifeworks Advisors and The Future of Advice Academy. You'll own strategy and execution end to end — planning campaigns, managing budgets, optimizing performance, and building the reporting infrastructure that keeps leadership informed. You'll also manage campaigns and reporting for a small roster of agency clients within our network.
This role reports to the Chief Marketing Officer and works closely with our Growth Marketing Manager and Social Media Manager.
What You'll DoPlan, launch, and optimize paid campaigns across Meta, Google, YouTube, and emerging platformsManage budgets, bids, targeting, and creative testing to drive qualified leads at an efficient cost per acquisitionDesign and run structured A/B and multivariate tests to lower CPA, improve lead quality, and diversify lead gen channelsBuild and maintain reporting and analytics infrastructure for real-time visibility into campaign performance and marketing ROIConfigure and maintain GHL attribution from first touch through booked appointment and closed clientDevelop and execute SEO strategy to grow organic visibility for our ideal client profileLead AEO efforts to position our brands as cited, trusted sources in AI-driven searchDeliver performance reporting and manage ad campaigns for agency clientsStay current with platform algorithm changes, privacy/tracking shifts, and digital advertising trendsCollaborate across teams to keep messaging compliant, on-brand, and aligned with organic, email, and content effortsGenerate accompanying ad copy for the ads created as a team
What We're Looking ForPaid Media & Performance Marketing
2–3+ years managing paid campaigns across Meta, Google, and YouTube with demonstrable ROITrack record of lowering CPA while improving lead qualityDeep understanding of platform-specific bidding, targeting, and optimizationExperience managing ad budgets across multiple accounts or clients
Analytics, Attribution & Reporting
Experience building reporting infrastructure that turns raw data into clear insightProficiency with conversion tracking and attribution modeling (HighLevel experience a plus)Ability to translate performance metrics into business impact and strategic recommendations
SEO & AEO
Working knowledge of technical and content SEOFamiliarity with AEO and how AI-driven search surfaces and cites contentUnderstanding of how paid and organic search work together
Testing & Optimization
Experience with structured A/B testing and conversion rate optimization across landing pages and funnelsAdaptability to emerging platforms and evolving privacy/tracking requirementsA bias toward continuous experimentation and iterative improvement
Communication & Collaboration
Strong written and verbal communication skillsAbility to manage multiple campaigns and clients simultaneouslyOrganized, detail-oriented, and comfortable with stakeholder reporting
BenefitsComprehensive health insurance — 100% of individual premium covered, plus $3,000 annual HSA contributionLong-term group disability insurance (60% of compensation)Unlimited PTO (approved in advance)Individual performance bonus eligibility after one yearSalary commensurate with experience
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