Digital Advertising Manager

You'll own strategy and execution end to end — planning campaigns, managing budgets, optimizing performance, and building the reporting infrastructure that keeps leadership informed. This role reports to the Chief Marketing Officer and works closely with our Growth Marketing Manager and Social Media Manager. What You'll DoPlan, launch, and optimize paid campaigns across Meta, Google, YouTube, and emerging platformsManage budgets, bids, targeting, and creative testing to drive qualified leads at an efficient cost per acquisitionDesign and run structured A/B and multivariate tests to lower CPA, improve lead quality, and diversify lead gen channelsBuild and maintain reporting and analytics infrastructure for real-time visibility into campaign performance and marketing ROIConfigure and maintain GHL attribution from first touch through booked appointment and closed clientDevelop and execute SEO strategy to grow organic visibility for our ideal client profileLead AEO efforts to position our brands as cited, trusted sources in AI-driven searchDeliver performance reporting and manage ad campaigns for agency clientsStay current with platform algorithm changes, privacy/tracking shifts, and digital advertising trendsCollaborate across teams to keep messaging compliant, on-brand, and aligned with organic, email, and content effortsGenerate accompanying ad copy for the ads created as a team Working knowledge of technical and content SEOFamiliarity with AEO and how AI-driven search surfaces and cites contentUnderstanding of how paid and organic search work together Strong written and verbal communication skillsAbility to manage multiple campaigns and clients simultaneouslyOrganized, detail-oriented, and comfortable with stakeholder reporting