Digital Advertising Manager

Position Title:
Digital Advertising Manager

Reports To:
VP of Operations

Location:
Atlanta, GA

Employment Type:
Full-Time

Compensation:
Commensurate with experience

About Alluvial Apparel Company
Alluvial Apparel Company is a family-owned, multi-brand fashion business headquartered in Atlanta, GA. We currently operate three brands across DTC, wholesale, and e-commerce channels, with a clear roadmap to six brands by 2027. We move fast, we care deeply about brand integrity, and we're building our in-house team to take full ownership of how we show up and grow across every channel.
About the Role
We're looking for a Digital Advertising Manager who can walk in, take full ownership of paid media across all our brands, and build something we're proud of. This is a hands-on-keyboard role. You will be in the platforms every day, but it also requires the strategic mind to manage budget allocation across a multi-brand portfolio, identify what's working and scale it, and eventually build and lead a small in-house ads team as we grow.
Key Responsibilities
Paid social — Meta & Instagram

Own strategy, execution, and optimization of all Meta and Instagram campaigns across all brands
Build and manage full-funnel campaigns: prospecting, retargeting, retention, and reactivation
Lead creative testing, develop structured A/B tests for copy, creative, audiences, and formats
Manage audience segmentation, lookalike strategy, and pixel health across all brand accounts
Stay ahead of Meta algorithm changes, iOS privacy impacts, and attribution shifts

Paid search — Google & Shopping

Build and manage Google Search, Shopping, Performance Max, and YouTube campaigns
Develop keyword strategy across branded and non-branded terms for each brand
Own Google Merchant Center feeds, product data optimization, and feed health
Manage bid strategies, Quality Scores, and landing page alignment

TikTok advertising

Develop and execute TikTok paid strategy tailored to each brand's voice and audience
Collaborate with content team on TikTok-native creative briefs and ad formats
Test Spark Ads, TopView, and in-feed formats and report on performance by brand
Stay current on TikTok Shop integrations and emerging commerce features

Multi-brand portfolio management

Manage and allocate paid media budget across all brands — currently three, scaling to six
Develop brand-level performance dashboards and report weekly to ownership
Balance brand-building and performance objectives across the portfolio
Create and maintain a consistent testing and learning calendar across all brands

Analytics & reporting

Own attribution modeling and reporting across all channels and brands
Build performance dashboards using Google Analytics 4, Triple Whale, Northbeam, or similar
Translate data into clear, actionable insights — not just numbers, but what to do next
Track and report on ROAS, CPA, CAC, LTV, MER, and brand-level contribution margin

Creative direction & collaboration

Brief the content and creative team on ad creative needs by platform and brand
Develop a structured creative testing framework to reduce dependence on guesswork
Build a creative feedback loop so winning concepts are identified and scaled fast

Team building (12–24 month horizon)

As we scale to six brands, recruit and manage 1–2 junior paid media specialists
Build the playbooks, SOPs, and processes that make the in-house function self-sufficient
Become the internal authority on paid media, the person we trust to set the standard

What We're Looking For
Required

5+ years of hands-on paid media experience, with at least 2 years managing multi-brand or multi-account portfolios
Deep, current expertise in Meta Ads Manager
Strong Google Ads experience across Search, Shopping, and Performance Max
Proven TikTok ads experience with a track record of scaling creative-driven campaigns
Experience managing $500k+ in annual ad spend independently
Strong analytical skills. You're comfortable in GA4, platform dashboards, and building your own reports
Fashion, apparel, lifestyle, or e-commerce brand experience — you understand the customer and the creative
A portfolio or case studies showing measurable results you personally drove

Preferred

Agency background with in-house ambitions. You know the agency grind and you're ready to go deep
Experience with Shopify and paid social
Experience with Klaviyo integration for retargeting and audience syncing
Wholesale or B2B advertising experience is a bonus
Experience hiring or mentoring junior media buyers

What You Can Expect From Us

Full ownership. No waiting around on consultants or agencies. You run it.
Real budgets and real accountability; we invest in paid media and we expect results
Direct access to the founder and brand leads; fast decisions, fast creative turnaround
A seat at the table as we build the in-house marketing function from the ground up
Benefits package including: health, dental, vision, PTO

Compensation
Compensation will be based on experience.
How to Apply
Send your resume, a brief note on why this role interests you, and any case studies or results you're proud of to Bonnie Ayres at [email protected]. We will prioritize candidates who show their work, numbers, creative examples, and honest context about what you have built.