Digital Advertising Manager

We are the creators of mobile solutions that let people live life to the fullest. DESCRIPTION: The Digital Advertising Marketing Manager will be responsible for managing and overseeing all digital advertising and affiliate programs for our ZAGG and mophie brands. RESPONSIBILITIES 35% Business Strategy Research, build, and manage comprehensive short term and long-term... advertising strategy and media mix to achieve business goals Understand our customer and their needs to develop compelling effective marketing efforts along the purchase funnel to continuously improve on our customer acquisition strategies Participate in overall marketing go-to-market planning and create advertising plans to maximize product launches Research new tools and technologies to stay at the forefront of the latest developments in digital marketing/advertising and implement new digital media ideas and applications Accountable for growth and optimization of areas of responsibility 45% Agency and Advertising Management Manage advertising agency to optimize the company's advertising presence across PPC, social, video, and other levers Define budget, CPA, ROAS and other thresholds for all campaigns Define content strategy and deliverable needs/asks of our creative team to meet advertising objectives for campaigns and product launches in line with each platform's best practices Create media specific documents such as media plans and playbook, objectives and strategies decks, and other related functions as required Research and implement new opportunities in search and display Review Amazon advertising recommendations and performance and performance from our agency managing our Amazon business Manage an affiliate marketing agency to optimize the company's affiliate program Evaluate and provide recommendations for the affiliate budget and the commission structure Initiate and execute new affiliate campaigns to explore marketing opportunities. 8 years of direct work experience in digital marketing and affiliate marketing. We aspire to create value for our customers, business partners and investors.