Digital Advertising Manager Job Description

Volunteer Digital Advertising Marketing Manager Job DescriptionReports to: Chief Executive OfficerLocation: Spokane, WABelieve In Me is seeking an experienced and enthusiastic Volunteer Digital Advertising Marketing Manager to help our marketing and fundraising teams. You will be responsible for creating digital advertising campaigns and assisting with the management of the Foundation’s Google Ads, Facebook, and LinkedIn paid advertising accounts. Your passion for digital advertising as a communications tool will result in the adoption and implementation of best practices across all channels.The successful candidate will be an excellent communicator, a versatile creative writer, and a team player. You will be an active participant in research and analysis in order to consistently improve the Foundation’s digital advertising practices over time.Volunteer Digital Advertising Marketing Manager ResponsibilitiesDevelop, monitor and update ad strategies based on data and testing to include multi-step/retargeting ad strategiesWork with Director of Marketing to ensure goal and strategy alignment, as well as to maintain brand consistencyCreate ads for use on Google, Facebook, and LinkedIn, and oversee the creation of ad copy and images/videos in alignment with your strategyCollaborate with the marketing team to develop additional funnels/ assets for ad campaignsPerform A/B testing to identify optimal combination of creative, audience targeting, and budgetLaunch and monitor ad tests and make adjustments based on ad resultsIdentify and implement ad strategies for additional and emerging platforms based on our target audienceMonitor, track and report weekly and monthly resultsVolunteer Digital Advertising Marketing Manager RequirementsMinimum of 4 years marketing experience in event promotion and marketingProficient and extremely experienced with Google, LinkedIn, and Facebook ads manager platformsAbility to study the running campaigns and constantly coming up with ideas and tweaks to improve the performanceExceptional written and verbal communication skills to professionally present marketing concepts and strategies to the artist.Work well in a team environmentAbility to prioritize and meet deadlinesExcellent organizational skills and attention to detailAbility to recognize and define problems, collect information, establish facts and implement innovative solutions.Entertainment industry experience preferred.Strong regional relationships with media outlets preferred.Exceptional organizational skills; Strong attention to detailStrong computer skills, including MS Office and spreadsheets