Digital Advertising Manager - Remote

The Digital Marketing Manager is responsible for managing the digital marketing projects for Lifepoint lines of business including project management and the trafficking of all paid digital campaigns across our organization in hospitals and related physician practices. Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. • Recommending process improvements and tools for team effectiveness and efficiencies • Project Management • Cross-train team members on digital execution tactics and best practices • Collaborate with internal teams to improving digital strategy to optimize user experience • Collaborate with agencies and vendor partners • Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns • Distribute tags, trackers, and creative assets to all relevant placement platforms • Facilitate the creation of online content and the website user experience, improving the usability, design, content and conversion of all digital properties. • Embed additional survey, audience measurement, verification, and other tracking components for external vendors and internal needs • Educate and communicate to internal/external teams on campaign element identification, implementation, and best practice for campaign success • Analyze and interpret campaign results to provide insights and suggest improvements to enhance future results, and documentation of best practices • Manages and develops requests from the divisions and service lines for marketing materials. Experience: 3+ years of marketing experience • Hands-on experience strategizing and collaborating with numerous lines of business, including internal and external stakeholders • Experience in digital media and marketing analytics • Project management knowledge and proven organizational skills • Healthcare marketing background preferred but not required