Digital Advertising Manager - A1382141RDU_46528583812_15-4658

This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/12982792 Our client is a rapidly growing technology company that's fundamentally... changing the world of transactional tax compliance. Responsibilities: • Own the performance of display and paid social marketing channels across multiple products and business units • You'll lead the day-to-day supervision and management of paid social and display accounts including strategic approaches, targeting, execution details, identifying creative performance trends and insights, budgets, and overall goal achievement • Work cross-functionally with Audience owners and other internal departments to develop campaign strategy definition and implementation of display & paid social campaigns • Present innovative ideas and creative tactics to improve efficiencies for future marketing expansion or optimization • Execute building, testing and optimizing campaigns on all major platforms including LinkedIn, Facebook, Twitter, and Google Ads (GDN and YouTube) • Measure, report and analyze the performance of digital marketing campaigns across channels, and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle • Monitor and maintain multiple advertising budgets between channels and engines • Create, update, and maintain regular performance reports and share with internal teams • Work cross-functionally to ideate creative advertising campaigns & messaging tests • Keep pace with digital advertising industry trends and development • Develop necessary program reporting, dashboards, and one-off analyses, providing the ability to monitor the health of the program and effectively communicate performance Completion of this form is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment. This form will be used for reporting purposes only and will be kept separate from all other records. Founded by industry leaders to set a new standard in search, career placement and flexible staffing, we deliver coordinated staffing solutions with unparalleled service, a commitment to project completion and success and a passion for innovation, creativity and continuous improvement.