Digital Advertising Manager

Job Description As a Digital Advertising Manager, you'll be responsible for the strategy, execution and efficient day-to-day management of display & paid social campaigns for our global suite of products. You'll partner with internal teams to exceed growth goals through ongoing optimization of the company's business initiatives and executing go-to-market strategies across their product portfolio... This is a fast-paced environment with a unique opportunity to grow and majorly impact the bottom line. Responsibilities: Own the performance of display and paid social marketing channels across multiple products and business units You'll lead the day-to-day supervision and management of paid social and display accounts including strategic approaches, targeting, execution details, identifying creative performance trends and insights, budgets, and overall goal achievement Work cross-functionally with Audience owners and other internal departments to develop campaign strategy definition and implementation of display & paid social campaigns Present innovative ideas and creative tactics to improve efficiencies for future marketing expansion or optimization Execute building, testing and optimizing campaigns on all major platforms including LinkedIn, Facebook, Twitter, and Google Ads (GDN and YouTube) Measure, report and analyze the performance of digital marketing campaigns across channels, and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle Monitor and maintain multiple advertising budgets between channels and engines Create, update, and maintain regular performance reports and share with internal teams Work cross-functionally to ideate creative advertising campaigns & messaging tests Keep pace with digital advertising industry trends and development Develop necessary program reporting, dashboards, and one-off analyses, providing the ability to monitor the health of the program and effectively communicate performance Qualifications: BA/BS in marketing or a related field 5+ years of experience directly managing digital campaigns for B2B-focused SaaS organizations Expert-level experience in Facebook Ads, LinkedIn Ads, Twitter Ads and Google Ads Proficiency in Salesforce, Tableau and Campaign Manager/DV 360 (Google Marketing Platform suite of products) preferred Exceptional analytical skills, including data manipulation and financial analysis Expert-level experience in MS Excel and in conducting and discerning actionable insights from A/B and multivariate testing Outstanding communication, project management and collaboration skills with the ability to work with both technical and business teams Ability to work independently/efficiently and thrive in a fast-paced environment Highly organized and able to exercise strong attention to detail #J-18808-Ljbffr