• Incorporate advanced data analytics and AI-driven tools to gain deeper insights into customer behavior and ad performance, including the use of predictive analytics for better targeting and personalization of campaigns. • Collaborate closely with the broader Commercial team to gain a deep understand booking curves and our content calendar, ensuring an integrated, seamless and effective brand message and guest experience across all channels, maximizing reach and impact. • Lead the development and execution of a dynamic referral marketing strategy, in collaboration with city marketing managers, focusing on destination marketing and leveraging local digital platforms. • Stay updated with the latest digital advertising regulations and compliance requirements, including data privacy laws like GDPR and CCPA, to ensure all campaigns are compliant. About Oasis Marinas:
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