Digital Advertising Manager

Job Description: The Digital Advertising Manager will lead and manage a team of digital marketing specialists to develop, implement, and optimize pay-per-click advertising campaigns across various platforms. This role requires strategic thinking, strong analytical skills, and the ability to drive performance improvements to achieve business objectives. This position is responsible for overseeing the digital marketing workflow and day-to-day activities, working on campaign strategy with digital marketing specialists and account reps, collaborating with department managers on team building and processes, and working with provider reps directly to enhance overall performance of campaigns. The ideal candidate will have at least 3 years of experience managing a digital marketing team, proven expertise in Conversion Rate Optimizations, strong knowledge of Google tools such as GA4, GTM, Zapier, etc., and strong analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail.