The Opportunity You will take our advertising to the next level with demonstrated improvements in lead generation. This role will report to the Senior Manager of Digital Marketing on the Growth Marketing Team. What you will be doing: • Directly manage and optimize our Paid Search advertising across Google Ads and Bing Ads to dramatically increase pipeline for the Sales team. What makes you a great fit for the team: • 5+ years of dedicated hands-on experience managing Paid Search (Google Ads/Bing Ads) • Subject matter expertise in Paid Search and Google Suite (Google Ads, Google Tag Manager, Google Analytics) • Continuously staying ahead of the curve on best practices and cutting-edge advertising/search engine trends • Analytical with the ability to consume, process and transform large amounts of information into insightful and actionable insights • KPI and ROI-focused mindset, with the ability to evaluate detailed metrics and improve campaign performance • Advanced proficiency in Excel (pivot tables, vlookups, basic modeling) • Strong experience and familiarity with SFDC • Experience working with Marketo, Demandbase and 6sense a plus • B2B and/or SaaS experience preferred • Bachelor's degree
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