The ideal candidate will have a strong background in digital advertising operations, with a focus on programmatic campaign management. The successful candidate will be responsible for the strategy, execution, and optimization of advertising campaigns that drive quantifiable results for our clients. You will understand the business goals of our clients, their customers, and translate that knowledge into an effective ad tracking, tagging, and trafficking strategy. Additionally, you will work with account management teams to align campaign goals with measurement tagging strategy, ensuring digital tracking is in place to measure quantifiable metrics and attribution models (e.g., KPIs, ROI, ROAS, CPA, engagement, brand lift, MMX, etc. The ideal candidate will also be responsible for organizing and trafficking digital assets on ad serving platforms including The Trade Desk , DV360, Adswizz, Triton.
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