As an Ad Operations Specialist, you will be responsible for implementing, testing, and maintaining advanced tag management, privacy-compliant tracking, and cross-platform pixel implementation using Google Tag Manager. Key Responsibilities • Own the implementation, QA, and maintenance of all media pixels and tracking tags using GTM. • Build and manage robust custom variables to ensure precise, granular tracking for digital campaigns. • Collaborate with cross-functional teams to translate tracking requirements into technical specifications for various website platforms and CMS environments. Qualifications and Requirements • 3-4 years of hands-on experience in ad operations or tag management with deep expertise in Google Tag Manager.
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